I'm the founder of AI Potential, a generative AI consultancy helping SMEs adopt AI through practical, evidence-led workflows. We deliver government-funded Skills Bootcamps, work with organisations in regulated industries – pharmaceutical, legal, finance – and help leadership teams move from uncertainty to confident implementation.
My focus is on what I call the people problem. AI adoption fails not because the technology doesn't work, but because organisations don't know how to integrate it into how they actually operate. I help teams build the skills, the governance, and the psychological safety to make AI a normal part of their working lives.
Before AI Potential, I ran a business development agency for over twenty years. We worked with clients in defence, blue light services, and government contracts – organisations where getting things right matters and where change happens carefully.
In March 2023, I closed that agency overnight. I'd seen enough to know that generative AI was going to change how knowledge work gets done, and I wanted to be on the front of that wave rather than watching it from shore. It was a dramatic pivot, but the conviction was clear.
That background shapes how I approach AI adoption now. I understand that most organisations can't move fast and break things. They need practical frameworks, clear governance, and someone who's done the work of translating new capabilities into existing operations.
I believe AI adoption is fundamentally about mindset and change management, not technical implementation. The technology is the easy part. The hard part is helping people move from frozen to focused – from overwhelm and uncertainty to clarity and confidence.
I work with organisations through what I call the AI LOOP Method: Learn, Organise, Operate, Protect. It's a framework for scaling AI adoption in a way that builds capability rather than dependence, and governance rather than chaos.
I write about AI adoption, leadership, and the practical realities of making new technology work in existing organisations. If you're navigating this shift, I'd be glad to connect.